We can smell it, Reed. There are so many things wrong with the following email that I, and many others, received this AM.

1. Creepy intro, dude

2. Oh, hello, Qwikster. Let this be a lesson in how NOT to announce a name change

3. "I know that logo will grow on me over time, but still, it is hard." This is not a famine, dude. Do not pander to us about Netflix

Over it. Folks, it is all about clarity when it comes to messaging. I wish there were a better alternative -- media companies, the bell has sounded, get to it, you've got customers.

Below, today's ill-advised Netflix/Qwikster email: