AF is strategy and style, providing concept development, marketing strategy, event production, visual styling and verbal messaging worldwide.

Ongoing projects include naming, concepting and messaging for Hyatt Spas and the founding and operation of both The Haute Closet, a personal and editorial wardrobe styling service, and Dose Market, a once-a-month marketplace fusing the worlds of food and fashion.

Clients include Hyatt International, Lettuce Entertain You, Time Inc., Nike, Hard Rock International, Refinery29, Chicago Magazine, Modern Luxury, Time Out Chicago, C/FAN, GUESS, Energy BBDO and Condé Nast.

April Francis resides in Chicago, IL and, as of January 2012, is a happy adjunct professor at Columbia College.