AF is creative direction, concept development, marketing strategy, event production, visual styling and verbal messaging.

Ongoing projects include naming, concepting and messaging for Hyatt Spas worldwide and the founding and operation of both The Haute Closet, a personal and editorial wardrobe styling service, and Dose Market, a once-a-month marketplace fusing the worlds of food and fashion.

Clients include Hyatt International, Lettuce Entertain You, Time Inc., Nike, Hard Rock International, Refinery29, Chicago Magazine, Modern Luxury, Time Out Chicago, C/FAN, GUESS, Energy BBDO and Condé Nast.

As of January 2012, April Francis is an adjunct professor at Columbia College and resides in Chicago, IL.