AF is identity and communications, providing concept development, marketing strategy, visual styling and verbal messaging worldwide.

Ongoing projects include naming, concepting and messaging for Hyatt Spas and the founding and operation of both The Haute Closet, a personal and editorial wardrobe styling service, and Dose Market, a once-a-month marketplace fusing the worlds of food and fashion.

Clients include Hyatt International, Lettuce Entertain You, Time Inc., Nike, Hard Rock International, Refinery29, Chicago Magazine, Modern Luxury, Time Out Chicago, C/FAN, GUESS, Energy BBDO and Condé Nast.

April Francis resides in Chicago, IL and, since January 2012, is an adjunct professor at Columbia College.